"Comerç al teu ritme" (“Commerce to your own rhythm”) was the publicity campaign from Generalitat de Catalunya to promote commerce and the world of fashion in general. We composed this music having a catchy tune in mind but without the intention of creating a jingle, but a song that praised the excellence of the product. We have always thought that the song that we composed had enough power as to make an extended version of it, with a catchy verse and the chorus that it’s already second nature of the commercial. The superb performance of Jean Paul fits perfectly in the musical production and brings this free-and-easy accent that was required for the film. A Benecé production very well executed by Josep Llordés.
